Black Owned Beauty Brands to Support

June 10, 2020
Blog post

Black-Owned Beauty Brands that Deserve More Attention

I have been shocked and horrified at everything going on in the world. As a privileged white person, I was completely unaware of just how much racism still existed. Of course, I knew it was still there, that some backwards thinking people believe that they’re better than black people, I just didn’t know to what extent.

Since the murder of George Floyd, I’ve done a hell of a lot of research on the topic of racism and police brutality. Over the last week, I’ve signed countless petitions. Read all about other black murder victims, Sandra Bland was one that really shook me to my core. I’ve shared resources on my Instagram and Twitter. I’ve started the series and documentaries on my Netflix watch list and I’m compiling a list of books by black authors I want to read. If anyone has any recommendations please let me know in the comments.

One thing I also really wanted to do, to show my support to the black community, was create a list of all the incredible black-owned beauty brands that deserve way more attention.

Some of these brands are ones that I already know and love. While other’s are ones that I’ve come across on social media, through my own research or seen on other people’s blogs that I want to explore and try their products.

Black-Owned Beauty Brands

juvia's place - black owned makeup brands

fenty beauty - black owned makeup brands

Coloured Raine - black owned makeup brands

UOMA beauty

pat mcgrath - black owned beauty brands

beauty bakerie

jacque mgido cosmetics

opv beauty

September rose beauty - black owned beauty brands

the lip bar

Mented cosmetics black owned beauty brands

ace beaute black owned makeup brands

range beauty black owned makeup brands

the crayon case

iman cosmetics black owned makeup brands

omolewa cosmetics black owned makeup brands

Danessa Myricks

If you have any other suggestions/recommendations of black beauty brands, then please leave them in the comments for everyone to check out! Also, let me know if you’ve tried any of the above and if you’d like me to review any.

While you’re here don’t forget to subscribe to Beauty and the Bookshelves. You can also follow me on Instagram, Twitter and Pinterest too. Thanks for reading.


  • Mimi

    June 10, 2020 at 6:42 pm

    Mented cosmetics looks gorgeous and affordable, I’ll have to see where I can get them that ships here

    1. Hollie

      June 11, 2020 at 9:35 am

      They look so good don’t they? Really sleek and sophisticated ?

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