Juvia’s Place Magic Palette Review

January 13, 2018

I was introduced to Juvia’s Place by NikkiTutorials, she uses their eye shadow palettes pretty frequently and I lusted after them! I was thrilled when Beauty Bay finally stocked them but found it really difficult to choose which one to get. The Magic Palette was my favourite but it seemed like it was always selling out! Miraculously my mother managed to get the palette on Black Friday and gave it to me for Christmas which was a complete surprise. I’ve been playing with it a lot and thought it was about time I did a full review.

First Impressions:

The first thing I noticed when I opened it was the size, it was a lot bigger than I had anticipated! I’m not sure how much my mother paid for it but it currently retails for £30 on Beauty Bay which, for the size and amount of product you get, I think is great value for money. You get 16 eye shadows, 8 warm toned and 8 cool toned so there is something for everyone. The colours are very vibrant and adventurous so you can create some really fun looks. If you’re a fan of more neutral eye shadow then this palette will not be for you.

I really liked the packaging. The palette is made of cardboard which feels pretty sturdy. The only downside is that there is no mirror and it’s not something you can travel with. The illustrations on the front are simple and beautiful and perfectly represents the idea behind the palette. Juvia’s Place was created by Chichi Ebura, inspired by Africa and tailored for darker skin tones, hence the reason why their products are so highly pigmented.

Juvia’s Place Website Description:

The Magic palette was inspired by the Moon and the Sun goddesses of the wilds. A beautiful fusion of cool and warm tones. Vibrantly infused with 16 ultra pressed pigments, perfect for day to night time looks.

The Shades:

Nubia – Metallic yellow gold. This was the first colour I used and I was blown away! It is absolutely stunning and will probably be my most used shade.

Zakiya – Matte orange toned red. Great for a transition colour.

Osun – Pale metallic pink. Just gorgeous, I’ll be using this colour a lot in the spring.

Kesi – Matte beige. Perfect for a base to make the other colours blend easily.

Zuba – Metallic medium pink. This is one of my favourite shades in the palette. I am obsessed with this colour.

Nana – Matte orange toned brown. Another shade that’ll be good for transitioning.

Boronu – Metallic bronze gold. I have yet to use this colour but it swatches beautifully,

Kogi – Matte red. A must for any warm toned look.

Faso – Duochrome lilac. A mesmerising shade, perfect to add a pop of colour on the lid.

Aja – Metallic khaki green. Probably my least favourite shade in the palette. Swatches black on me rather than metallic green.

Vai – Metallic Dark grey. This shade will be perfect for a smoky eye on a night out.

Yemoja – Light metallic grey. A truly beautiful colour that you can use in your inner corners.

Ife – Deep matte purple. I adore this colour. In the pan I thought it was black and was pleasantly surprised when it swatched as a deep purple. You’ll see this in a look I created later on.

Yara – Metallic turquoise. This will be well used on summer beach days!

Buzo – Metallic green. Another favourite of mine and one that I have been using a lot. It’s the most beautiful, vibrant green eye shadow I’ve ever encountered.

Yejide – Matte navy. Like the deep purple this colour is insanely pigmented and very pretty.


The looks:

I’ve created 3 looks with this palette which I will be showing you. I like to do more than one look for reviews so you can all see how versatile a palette is and how you can use the colours. I’d also like to remind everyone that I am not a makeup artist, these looks are not perfect and I know I need to work on my blending. I was really happy with the outcome though so please be kind.

I used primer before all of these. The first look I used the colours Kesi as a base, Aja in the outer corner and Buzo on the lid and lower lash line. I loved how this turned out, it gave me serious mermaid vibes!

The second look I did was with the warm toned shades. Please excuse the poor excuse of a wing, I was having a bad liner day. For this I used Nana as a transition and then Zakiya in the outer corner and lower lash line and Nubia for the lid. My sister said it reminded her of a phoenix which I was more than happy to go with.


This last look I think is my favourite. With the cool toned end of the palette I attempted a halo eye with Ife on the outer and inner corner and Zuba in the centre of the lid.

Overall Thoughts:

As you can see they all swatched amazingly and those metallic shades are worthy of a jaw drop! I do find the matte shades are harder to blend and need to be built up a bit on the eyelid. I did also experience some fall out with the matte colours but none with the metallic shades. The metallic colours really are the best part of the palette, they are so creamy to apply and the end result is just stunning. If Juvia’s Place every create a palette that is purly shimmer and metallic shades you can bet I’ll be first in line!

I love this palette so much! It is one that I’ve been reaching for the most and every time I’m excited to use it. I haven’t used every colour yet but I am definitely planning to. I think I will be buying more of these palettes as they are fairly inexpensive and the quality is outstanding. If you have any recommendations then please leave them in the comments below.

Do you own the Magic Palette? What are your thoughts on it?


  • Emma

    January 15, 2018 at 12:15 am

    This is so weird. I stumbled across your post and I’ve just purchased this palette on beauty bay!! I can’t wait to use it. Your looks are amazing. Can I ask what brushes you used?

    1. Hollie

      January 15, 2018 at 12:24 am

      You must be excited! It’s such a great palette ? I use Spectrum brushes, B06 for blending and A07 to pack on pigment ?

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