Urban Decay Born to Run Palette Review

July 18, 2018
Urban Decay Born to Run

Last month Urban Decay released their Born to Run palette which went down a storm with influencers and the beauty community so of course I had to get my hands on it! I already own several of the Naked palettes and the now discontinued Vice 4 palette and love the quality of them all so I had high hopes for Born to Run.

After playing around with it for a couple of weeks I thought it was about time to sit down and write my review, I hope you enjoy!


Born to Run

From Urban Decay:

If you find yourself packing multiple kits for one look, our Born To Run Eyeshadow Palette is your globe-trotting go-to.

When it’s time to grab your carry-on and dash off to the next big adventure, you’ll want to pack light. Enter Born To Run, an all-in-one eyeshadow palette that has everything you need to create neutral looks, add in pops of colour and play with brights, no matter where you’re going. With 21 of-the-moment shades—from jewel tones and modern neutrals to more colourful shadows—you’ve got every possible eye look covered in one sleek kit. Made from our mind-blowing formula that gives each shade its velvety texture, rich colour and blendability, Born To Run’s Eyeshadow shades hold tightly onto pigment that stays put.


  • £39.50
  • 21 shades
  • Cruelty-free
  • 0.8g per pan.


  • Breakaway – soft beige shimmer.
  • Stranded – pale rose gold with a metallic finish.
  • Blaze – soft metallic peach with a subtle pink shift.
  • Weekender – neutral matte beige.
  • Still Shot – bright matte peach.
  • Riff – matte brown with warm undertones.
  • Good as Gone – deep brown with warm undertones and a slight shimmer.
  • Hell Ride – matte dark berry.
  • Baja – matte burnt orange.
  • Accelerate – deep metallic copper with warm undertones.
  • Guilt Trip – smoky plum shimmer.
  • Ignite – golden metallic copper.
  • Smog – rich golden bronze shimmer.
  • Wanderlust – dark forest green shimmer with specs of gold.
  • Wildheart – bright berry shimmer.
  • Punk – matte red-brown.
  • Double Life – Deep brown metallic.
  • Jet – jet black.
  • Drift – deep metallic grey with cool undertones.
  • Radio – medium navy blue with sparkle.
  • Big Sky – frosted green metallic.


Born to Run swatches
Top Row
Born to Run swatches
Middle Row
Born to Run swatches
Bottom Row

Honestly I get a little emotional whenever I look at those swatches, they’re just so damn beautiful!


Urban Decay Born to Run

The look of this palette is so different from any other Urban Decay palette and I am here for it! With 21 shades from your neturals, warm tones, cool tones, bolder colours, mattes, metallics and shimmers this palette really does have a look for every occasion. The packaging theme of travel fits so well with the vibe of the palette and enforces the fact that this palette has everything you need while on the road. It’s a really decent size that’s comfortable to hold and has a large mirror inside, perfect for doing your makeup when out and about. The magnetic closure feels safe and sturdy and all in all this palette looks amazing and so unique to anything I own.

First Impressions:

I completely fell in love with the shade range. The colours that immediately caught my eye were Guilt Trip (smoky plum shimmer) and Wanderlust (dark forest green shimmer with specs of gold) as I’m more of cool toned kind of girl. Upon swatching I noticed some of the shadows felt very different, for example, Hell Ride felt a lot grainier than Baja which was buttery soft and I hoped this wasn’t going to affect the blendability.

From the swatches I was very impressed, the shadows were pigmented and the metallic/shimmer shades were stunning! I just love the complete mix of shades and how there is something for everyone yet they all seem to work beautifully together.

Mini Tutorials:

I created 3 different looks from this palette using the shades that drew me in the most and I was so impressed with how they all turned out! The shadows were easy to blend, looked stunning on the eyes and allowed me to be more creative than I have been in months. I can definitely see myself using this palette A LOT in the future.

For the first look I used Baja as my transition shade, then applied Good as Gone on the outer corners, Wanderlust over my lid, Big Sky on the inner corners and toward the centre of the lid and then Baja again on my lower lash line to tie the look together.

Born to Run makeup look

For look number two I used Hell Ride as my transition, Punk in the inner and outer corners, Ignite on the centre of my lid and Hell Ride again on the lower lash line. I also created a wing using the Kat Von D Tattoo Liner.

Born to Run makeup look

Born to Run makeup look

For my last look, I applied Hell Ride to the outer corners of my eye, Guilt Trip on my lid and then Wildheart on the inner corners blending this in toward the lid. I then used my NYX Glitter Primer and purple glitter to create a wing.

Born to Run makeup look Born to Run makeup look

Let me know in the comments which look is your favourite!

Final Thoughts:

I am so so so happy I bought this palette! It was definitely worth the £39.50, which is the same price as the Naked palettes. From the packaging, swatches, shade range, pigmentation and longevity I have to say I prefer this palette to the Naked ones, there I said it, don’t hate me! These shadows lasted all day on me, my makeup is on for around 12/13 hours a day, with the Urban Decay Original Primer Potion. I have not tried these shadows without primer just because I never ever do my eyeshadow without it.

As I said earlier some of the shades felt buttery soft while other more grainy but this didn’t have too much effect on the pigmentation or bendability, there are shades that are more pigmented than others but they are all very buildable and I didn’t find them to be patchy or crease at all during the day. With the current market being filled with warm tone, sunset style palettes this one feels refreshing and got me all kinds of excited. I love the variety of shades and finally feel like I got some creative mojo back! I adore all the looks I’ve created with the palette so far and cannot wait to continue playing around with the different combinations.

If you’re debating getting the palette I 100% urge you to do it. I feel like it will become a staple palette in my collection and one that will definitely come on my travels with me. Urban Decay has thoroughly impressed me with Born to Run. It is an outstandingly beautiful palette.

Are you thinking about buying this palette or already own it? What are your thoughts on it?


  • Jess

    July 18, 2018 at 7:51 pm

    I literally can’t buy any more eyeshadow palettes I’ve got so many but this is SO BEAUTIFUL! This is the first review I’ve seen of this so far but your swatches are amazing and I love all the looks you created! My favourite shade has to be that beautiful green at the end of the palette!

    Jess // foundationsandfairytales.wordpress.com

    1. Hollie

      July 18, 2018 at 8:58 pm

      I know what you mean but more and more just keep piling up on my desk! Thank you so much, the green shade is absolutely gorgeous! ? xx

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Prev Post Next Post
%d bloggers like this: