Why I’ve Stopped Caring about Instagram

July 28, 2019
Blog post

Ah Instagram, the social media platform we all love to hate.

The Beginning

I started my first Instagram back in April 2013 with a post of my back garden on a sunny day. The reason I started that Instagram account was to share pictures with my friends and family and have a place where I can look back on lots of good memories.

In April 2017 I started my current Instagram account as I was having issues with my previous one. I wanted to have a fresh start. I was also in the process of setting up my blog too and thought my new Instagram would be a great way to promote my posts and connect with other bloggers. My first post was of my back garden on a sunny day…which is kind of strange.

My current Instagram account started getting noticed pretty quickly, I was rapidly growing followers, my engagement was great and brands such as Estee Lauder were noticing my pictures. This was very exciting and I was thrilled. My 24-year-old self thought I was well on my way to being one of those perfect Instagram Influencers…HA!

Since then my account has faced a lot of ups and downs and Instagram has changed so much. I’ve gone through many phases where I either get loads of engagement or none at all. Have a burst of new followers and then zero for months. Be noticed by other bloggers/brands then shoved aside and completely forgotten about. And it can be disheartening when you’ve put so much time and effort into your posts.

The Obsession

When the algorithm changed and Instagram stopped showing posts in chronological order, those of us who were obsessed with the platform and trying to grow went into a complete panic. How would anyone see our posts?! Why are we seeing posts from 5 days ago?! Will Instagram ever be the same again?!

The algorithm hit us all hard and smaller accounts struggled to grow. Alongside that came the influx of influencers and people buying followers, likes and comments, getting brand deals, sharing perfect, over-edited and sometimes even completely fake photos making us regular Instagram users feel like utter sh*t.

While I’ve never been someone who wanted a theme I tried to really up my content. I was posting every single day at different times to find which time was best. I set myself unrealistic goals that I strived to achieve and of course felt extremely disappointed when I didn’t. Hours of my day was spent liking, commenting and following other accounts and I’d always feel resentful if they didn’t reciprocate. If a post didn’t do as well as I’d hoped I’d be in a foul mood for a long time after, wondering why people didn’t like me or what was wrong with the photo.

I was jealous of those who got hundreds of likes minutes after posting and were getting re-posted on big accounts and added to PR lists. However, the more effort I put into my feed the more miserable I was getting and it got to a point where I despised how my account looked in comparison to others.

Instagram just wasn’t fun anymore.

The Future of Hollielg92

You may think that this is leading to me saying that I’m quitting Instagram for good. Nope. I’ve simply stopped caring and it’s a glorious feeling. You won’t see me posting every single day, on either my feed or story or sticking to a restrictive theme. The likes just aren’t worth the hassle.

Instead, I will be posting what I like when I like. Algorithm and ‘blogger’ expectations be damned! These last few months where I’ve stopped worrying about the likes, growth or getting brands to notice me, Instagram has become a lot more fun. I’ve fallen back in love with my account and I’ve enjoyed just scrolling through all the memories and reminiscing. Which is exactly the reason why I started it 6 years ago.

So I don’t get featured on the big pages or Follow Friday’s or have brands in my inbox wanting to work with me. I’ve met some amazing people through Instagram and love my messy, colourful, happy feed. I no longer feel the pressure, stress or disappointment or need to rely on the likes to feel validated.


I hope you all enjoyed this post. If you did don’t forget to subscribe to my blog. Let me know what your thoughts are on the pressures on Instagram. Has it affected your life in any way? Have you stopped caring too?


  • la fashion bubble

    July 28, 2019 at 6:31 pm

    Instagram can be so unfair. I think that you can post beautiful pictures that won’t always get as many likes as pictures that aren’t as pretty. I recently created an Instagram account. Even if you’ve stopped caring about Instagram, I hope you’ll follow my Instagram account @lafashionbubble so that we can connect 🙂

  • Jessica Anna

    July 28, 2019 at 8:30 pm

    I can completely relate to this! When I first started blogging, I loved how supportive and nice the community was on here. So I found it completely disheartening when the majority of my Instagram seemed to be very fake, people only following me to unfollow me 20 minutes later if I didn’t follow them back. Nowadays, I hardly use my blog Instagram, only posting when I feel like it. In reality, that’s probably hurting my blogs growth, but I don’t care! I always want blogging and Instagram to remain fun, and like you, for me it just wasn’t fun anymore!

    Thank you for talking about this, always nice to know I’m not the only one who thinks that!

    1. Hollie

      July 30, 2019 at 4:48 pm

      Exactly! So many people on Instagram seem to only be out for themselves and will only ‘support’ someone if there’s something to gain from it. There’s way too many games played! I don’t think not posting on your blog Instagram hurts your blog’s growth, putting more effort into your actual blog will probably help it grow quicker. ? Blogging, Instagram and any kind of social media is supposed to be fun but many people seem to have forgotten that. I’m glad you can agree and relate! ?

  • Chanelle

    July 29, 2019 at 8:43 am

    I can see how people can get defeated by Instagram but I’ve always been of the attitude to post what I like when I like. Sure I like to post a few times a week if I’m able but I don’t plan posts and stick to a theme. What do you think of Instagram hiding likes? x

    1. Hollie

      July 30, 2019 at 4:54 pm

      It is very easy to obsess over the likes, engagement rate and number of followers and it can be so draining. It’s good you’ve always had that attitude toward Instagram! I’m definitely in that mindset now too and won’t be planning posts or sticking to a theme. Honestly I think Instagram hiding the likes will be a good idea and I’m kinda excited for it to start rolling out to more countries! I feel like it’ll really help stop people feeling so pressured and stressed out about numbers. What do you think?

  • Courtney

    August 8, 2019 at 2:25 pm

    You do you, girl!! I LOVE that you’re just going to post what you want, when you want. Instagram started out as a fun photo sharing app and it turned into a pain for engagement, so I think you should just do what you want and not worry about it. Way to go! <3 Personally, I love your page!!

    1. Hollie

      August 9, 2019 at 11:11 am

      Worrying about what to post and when to post for the best engagement just causes so much unnecessary stress, it should definitely just be a fun photo sharing app. Thank you so much! ?

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